The survey reached a broad group: 646 responses from 434 institutions. And these respondents represent all aspects of advancement, including 11% among vice presidents and nearly 180 advancement services professionals. Here’s the breakdown by role and area:
While our analysis has just started, one important reporting issue jumped out at us: while reports are considered useful, access to reporting is considered a real problem. These two charts show that satisfaction is much greater for reports than for users’ access to them. This raises the obvious challenge–how do we make our often inefficient, sometimes hand-crafted reports more readily available for consumption?
We are working on a thorough report from these survey results. In the meantime, ask yourself whether your useful reports are less accessible than your users would like. If so, consider automated dissemination of reports (think: monthly email blasts, ideally with links to secure locations), dashboards, and self-service functions that will put data in users hands more effectively. If you’ll be at #AASP16, let’s connect and discuss what we’re seeing in our advancement technology landscape.
Chris Cannon is President of Strategic Services at Zuri Group. His areas of expertise include fundraising strategy and systems, staff and resource management, database management, business intelligence and data reporting, database conversion projects, gift and data processing, and technology needs.