YouTube should be a part of your digital strategy, which means that your nonprofit needs a YouTube channel. If you just heard an internal record-scratching sound and thought ‘We really don’t have the budget, the time, or the experience to create video...
Read moreAnalytics: Simple Campaign Tracking
Time to get that Campaign tracking! Is your inbound traffic a mixed bag? Are you having trouble attaining (and retaining) qualified site visitors? Content writers, email creators and social posters- there is an invaluable bulletproof tool in the Analytics toolbox:...
Read moreSegmenting Donor Audiences: Isolate and examine subsets of your data to improve conversion
Segmenting lets you isolate and analyze subsets of data so you can examine and respond to the component trends in your organization’s traffic. For example, if you find users from a particular geographic region or traffic referrer are no longer donating or registering...
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