Digital Strategy

SEO, PPC, & Analytics

If SEO is the digital equivalent of brushing your teeth, exercising, taking a multivitamin, drinking plenty of water, and getting a good night’s sleep for your website, then Analytics is the digital equivalent to your six-month dental check-up, and your yearly check-in with your doctor.

Together, they’re what your website needs, on a regular basis, to stay healthy long-term. They’re not a guarantee that you won’t ever have a cavity or that you’ll never get sick – but they can help you surface problems while they’re still small enough to be easily treated.

If search engines can’t find your website, neither can anyone else.

Too often, we see websites that look great, but that don’t get any traffic because the pieces that help search engines know what your website is about and what information it can provide to users is missing. Other times, these great looking websites are actually unusable because the user experience (UX) has not been considered – so visitors get frustrated and leave without finding what they were looking for.

Whether you’re looking to make updates to your existing website or wanting to get recommendations ahead of a redesign – our SEO experts can help ensure that your website is set up for success.

Search Engine Optimization (SEO)

A solid foundation.

A website full of highly relevant keywords can help boost your organic search rankings, and quality content will result in engaged visitors, more page views, better visitor retention, and improved conversions.

Whether you need help with the basics of keywords, or you need a solid local SEO strategy in place to support a fundraising event – our SEO team can help you step up your organic search game.

Technical SEO

It takes more than just great content.

In order for search engines to be able to properly crawl and index your website, you need clean code.

Our SEO team will recommend and implement best practices for site code, header tag usage, metadata, alt/title tags, deploy and optimize OpenGraph protocol, ADA compliancy, and more – ensuring that no matter how or where users are searching, they can find your organization.

Analytics & Reporting

The power of data.

Do you know which analytics reports to pay attention to, and why?

In addition to the standard traffic metrics like visitor count and bounce rates, our team can help you identify the kinds of reports that will help your nonprofit leverage the power of analytics to make data-driven decisions that maximize your ability to make an impact.

We can even help you make configurations that will unlock key insights about how your constituents are interacting with your website, allowing you to:

 

  • Track the complete user journey – even if they move through several domains (your main website, donation forms, fundraising sites, etc.)
  • See how users move through your donation and registration processes
  • Understand the impact of your different marketing channels
  • Increase conversions
  • Expand your potential constituent base

Digital Advertising

A well-designed PPC (pay-per-click) campaign can help put your organization, your fundraising event, or your end-of-year appeal, driving highly targeted traffic to your site. But poorly planned and managed campaigns can quickly become stagnant, ineffective, and costly.

Zuri Group can provide assistance with strategy, account management, and copywriting for your Google Grants, Google Ads, and Facebook advertising campaigns.

Q&A with Elizabeth Vila, CRM Conversion Consultant

A CRM conversion consultant with expertise in Blackbaud CRM, Elizabeth Vila helps clients implement custom solutions and configurations.

Google Cloud Next ’19 Conference: Nonprofit Recap

Google’s Cloud Next Conference took place in April in San Francisco. Here’s the news that nonprofit organizations need to know.

Boredom and the Art and Science of Implementation

Let’s explore why Zuri Group sees a little bit of boredom as a victory.

Change Management: Surviving The Tunnel of Darkness

We talk about how to prepare and push through your project’s Tunnel of Darkness.

Use Google Analytics to Make Your Data Work for You

Learn how to leverage Google Analytics to improve visitor experience and create better performing campaigns.

Analytics: Simple Campaign Tracking

Is your inbound traffic a mixed bag? Are you having trouble acquiring and retaining qualified site visitors? Campaign tracking can help!

Segmenting Donor Audiences: Isolate and examine subsets of your data to improve conversion

Segmenting can help you improve conversions for your donations and registrations on your site.

Major Changes to Google Ad Grants: What Nonprofits Needs to Know

Learn what the Google Grants changes mean for your nonprofit and find out how we can help.

Intelligence Driven Donation Form Design

Are your donation forms optimized for conversion? We can help audit your current setup and set you up for success.

The Top 3 Things You Need to Do to Smooth Your CRM System Implementation

Is there a CRM system implementation in your future? Here are our top three recommendations for how you and your team can ensure a smoother ride. #3: Don’t overlook change management What? Change...

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