Digital Strategy

SEO, PPC, & Analytics

If SEO is the digital equivalent of brushing your teeth, exercising, taking a multivitamin, drinking plenty of water, and getting a good night’s sleep for your website, then Analytics is the digital equivalent to your six-month dental check-up, and your yearly check-in with your doctor.

Together, they’re what your website needs, on a regular basis, to stay healthy long-term. They’re not a guarantee that you won’t ever have a cavity or that you’ll never get sick – but they can help you surface problems while they’re still small enough to be easily treated.

If search engines can’t find your website, neither can anyone else.

Too often, we see websites that look great, but that don’t get any traffic because the pieces that help search engines know what your website is about and what information it can provide to users is missing. Other times, these great looking websites are actually unusable because the user experience (UX) has not been considered – so visitors get frustrated and leave without finding what they were looking for.

Whether you’re looking to make updates to your existing website or wanting to get recommendations ahead of a redesign – our SEO experts can help ensure that your website is set up for success.

Search Engine Optimization (SEO)

A solid foundation.

A website full of highly relevant keywords can help boost your organic search rankings, and quality content will result in engaged visitors, more page views, better visitor retention, and improved conversions.

Whether you need help with the basics of keywords, or you need a solid local SEO strategy in place to support a fundraising event – our SEO team can help you step up your organic search game.

Technical SEO

It takes more than just great content.

In order for search engines to be able to properly crawl and index your website, you need clean code.

Our SEO team will recommend and implement best practices for site code, header tag usage, metadata, alt/title tags, deploy and optimize OpenGraph protocol, ADA compliancy, and more – ensuring that no matter how or where users are searching, they can find your organization.

Analytics & Reporting

The power of data.

Do you know which analytics reports to pay attention to, and why?

In addition to the standard traffic metrics like visitor count and bounce rates, our team can help you identify the kinds of reports that will help your nonprofit leverage the power of analytics to make data-driven decisions that maximize your ability to make an impact.

We can even help you make configurations that will unlock key insights about how your constituents are interacting with your website, allowing you to:


  • Track the complete user journey – even if they move through several domains (your main website, donation forms, fundraising sites, etc.)
  • See how users move through your donation and registration processes
  • Understand the impact of your different marketing channels
  • Increase conversions
  • Expand your potential constituent base

Digital Advertising

A well-designed PPC (pay-per-click) campaign can help put your organization, your fundraising event, or your end-of-year appeal, driving highly targeted traffic to your site. But poorly planned and managed campaigns can quickly become stagnant, ineffective, and costly.

Zuri Group can provide assistance with strategy, account management, and copywriting for your Google Grants, Google Ads, and Facebook advertising campaigns.

Boredom and the Art and Science of Implementation

We want to make your life boring. Why would we do that to you? Nobody really likes to be bored. We like to be engaged, entertained, so absorbed that we’re blissfully unaware of the passage of time....

Change Management: Surviving The Tunnel of Darkness

The Tunnel of Darkness. It sounds terrible and, in some ways, it certainly is an uncomfortable place to be. What is the Tunnel of Darkness? With major initiatives that require significant time (12+...

Use Google Analytics to Make Your Data Work for You

Custom Campaign Tracking and Donor Audience Segmentation are two powerful tools in your Google Analytics toolbox that you can leverage to improve the visitor experience on your website and create...

Analytics: Simple Campaign Tracking

Time to get that Campaign tracking! Is your inbound traffic a mixed bag? Are you having trouble attaining (and retaining) qualified site visitors? Content writers, email creators and social posters-...

Segmenting Donor Audiences: Isolate and examine subsets of your data to improve conversion

Segmenting lets you isolate and analyze subsets of data so you can examine and respond to the component trends in your organization’s traffic. For example, if you find users from a particular...

Major Changes to Google Ad Grants: What Nonprofits Needs to Know

What does this mean? In short: The changes mean that nonprofits must operate and optimize their Google Ad Grants accounts like a real search marketer. The new policies go into effect on January 1,...

Intelligence Driven Donation Form Design

Performance Analysis for your Donation Forms with Google Analytics and Webmaster Tools You likely know the highest performing page on your website, but do you know the critical drop point on your...

The Top 3 Things You Need to Do to Smooth Your CRM System Implementation

Is there a CRM system implementation in your future? Here are our top three recommendations for how you and your team can ensure a smoother ride. #3: Don’t overlook change management What? Change...

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