Luminate Online Custom Donation Form

V Foundation for Cancer Research

“We are so grateful for your team and the work you to update our online giving form and analytics tracking in time for the ESPYS. Because of the work you did, we were able to raise 80% more this year than we did last year. It was so comforting to know we could contact you all at any moment if we had issues – we’ve had other partners in the past and this is the first time anyone has ever made that offer.”

Margo Dayal

Director of Information Technology

A Campaign Against Cancer

The V Foundation for Cancer Research was founded by legendary basketball coach Jim Valvano in 1993. Since its creation, the V Foundation has been dedicated to finding a cure for cancer and has awarded over $250 million in cancer research grants.

To prepare for their highest-traffic event of the year, ESPYS, the V Foundation needed to transform their Luminate Online donation form into a user-friendly and secure experience.

Their vision required real-time, hourly transaction data updates from ESPN. The challenge? Their Google Analytics configuration was highly unreliable. Plus, extracting their data out of Luminate Online was a manual process.

Strategic Design That Converts

The V Foundation needed a technology partner with Luminate Online platform experience, a strong background in User Experience (UX) design, and strategic and technical expertise around SEO and analytics. So, they called on us to help.

Based on V Foundation’s online-donor demographic, we knew that mobile optimization would be a top priority for online giving forms.

Our extensive knowledge in Luminate Online allowed us to craft a mobile-forward solution that encourages donors to make their donation recurring rather than a one-time gift. We also applied our expertise in data analytics to ensure the form’s data-tracking capabilities are reliable and accurate. This allowed us to generate the hourly updates the campaign required without manually manipulating data in Luminate Online.

With these improvements to the donation form, the event raised 80% more money than the previous year.

The V Foundation’s custom donation form included these elements:

Completely responsive design so that donors can have the same great seamless experience, regardless of device type


Dynamic donation forms that support monthly giving and include honor/memorial functionality

Real-time, automated analytics

Integrated e-commerce tracking that extends the functionality of Luminate Online by leveraging Google Analytics, and Google Tag Manager

​​​​​We are honored to help V Foundation for Cancer Research increase support so they can continue to fund cutting-edge cancer research and achieve Victory Over Cancer®.

Learn more about the V Foundation at their website, and support the incredible work that the V Foundation is doing by making a donation.

We Design Donation Forms That Convert