Luminate Online Custom Donation Form & Google Analytics Real-time Reporting

V Foundation for Cancer Research

“We are so grateful for your team and the work you to update our online giving form and analytics tracking in time for the ESPYS. Because of the work you did, we were able to raise 80% more this year than we did last year. It was so comforting to know we could contact you all at any moment if we had issues – we’ve had other partners in the past and this is the first time anyone has ever made that offer.”

Margo Dayal

Director of Information Technology

A Campaign Against Cancer

The V Foundation for Cancer Research was founded by legendary basketball coach Jim Valvano. Since its formation in 1993, the V Foundation has been dedicated to saving lives by helping to find a cure for cancer.

They needed their Luminate Online donation form to provide a user-friendly, mobile-forward, secure checkout experience for their largest, and highest-volume event – the ESPYS campaign.

In addition, this project required real-time, hourly transaction data updates from ESPN – a requirement that they had not previously been able to meet due to the unreliability of their Google Analytics configuration and the dependence on manual work to extract data out of Luminate Online.

The V Foundation needed a technology partner with Luminate Online platform experience, a strong background in User Experience (UX) design, and strategic and technical expertise around SEO and analytics.

Strategic Design That Converts

Based on V Foundation’s online-donor demographic, we knew that mobile optimization would be a top priority for online giving forms.

Zuri Group has a deep knowledge set in Luminate Online, and we leveraged this expertise to craft a mobile-forward solution that highlighted the opportunity for donors to make their gift a recurring donation, rather than a one-time contribution.

We also applied our analytics expertise to ensure that the data-tracking capabilities of the form were reliable and accurate, which eliminated the reliance on manual manipulation of Luminate Online data to provide the hourly updates that were required for this campaign.

Using the power of the Luminate Online platform, our solution provides:

Completely responsive donation form design so that donors can have the same great seamless experience, regardless of device type


Dynamic donation forms that support monthly giving and include honor/memorial functionality

Real-time, automated analytics

Integrated e-commerce tracking that extends the functionality of Luminate Online by leveraging Google Analytics, and Google Tag Manager

80% increase in money raised over last year’s event

​​​​​We are honored to help V Foundation for Cancer Research increase support so they can continue to fund cutting-edge cancer research and achieve Victory Over Cancer®.

Learn more about the V Foundation at their website, and support the incredible work that the V Foundation is doing by making a donation.

We Design Donation Forms That Convert