Symbolic Giving

UNHCR Canada

“Thank you for your help with getting our virtual shop page launched and bringing the design concept to life. You have truly gone above and beyond in helping us, and we are so happy with the end result. We’re glad to have found a new technology partner in Zuri Group.”

Shairoze Walji

Digital Fundraising Associate

More Than A Gift Shop

Since 1950, UNHCR Canada, the UN Refugee Agency, has been saving lives, protecting rights and building a better future for refugees, forcibly displaced communities and stateless people.

UNHCR Canada has an online gifting site that allows supporters to purchase gifts like reuniting a refugee family, providing warmth and shelter, ensuring access to clean water, and more.

In the fall of 2019, they were set to move their symbolic giving site from Shopify onto Engaging Networks, and needed a technology partner who was familiar with the advocacy and eCommerce tools native to the platform. Because they worked with an outside agency to develop a concept for the look and the feel of the new Gift Shop, they also needed a team with design and coding expertise to bring the concept to life.

An Easy to Use Interface That Makes a Big Impact

In addition to wanting to create a symbolic giving shop that would showcase the lifesaving work that UNHCR Canada donors make possible through their gifts, they needed a solution that would be easy for non-technical staff to update.

To achieve this, we leveraged the new product and shopping cart tools available on the Engaging Networks platform and made some custom configuration and code enhancements that allow UNHCR staff to easily reskin images, add, edit, and remove gifts – all without the help of a developer.

We also customized the existing eCard functionality available in the Engaging Networks platform to allow for the creation of a paper eCard that is produced via a PDF that dynamically pulls in transaction data.

This solution provides UNHCR Canada with a fully integrated system that tracks donor actions end-to-end within the platform, allowing for more targeted donor outreach and stewardship.

Using the power of the Engaging Networks platform, our custom solution provides:

Printable eCard PDFs are dynamically created using custom code

Shoppers can add an additional donation during the check-out process

Donor actions are tracked end-to-end in the platform, allowing for more targeted donor outreach and stewardship

Symobolic giving allows supporters to make a donation in someone else’s name to commemorate any occasion

​​​​​We are honored to help UNHCR Canada increase support so they can continue to reunite families, and help build a better future for refugees, forcibly displaced communities, and stateless people.

Learn more about UNHCR Canada at their website, and support the incredible work that they do by visiting their gift shop.

Does your organization have a symbolic giving program?