Blackbaud CRM

City of Hope

Blackbaud CRM Upgrade and Campaign Readiness

Since this project included a focus on organizational structure, prospect pipeline management, and campaign planning, City of Hope needed a technology partner with a deep understanding of fundraising operations.

Zuri Group joined the City of Hope team, not only to upgrade Blackbaud CRM but to improve processes and operations and prepare City of Hope for a more efficient fundraising program.

Completed in 18 months, the project was completed on time and under budget.

18 months
On Time
Under Budget


The Problem

Upgrade Needed

City of Hope was on a version of Blackbaud CRM that would no longer be supported by Blackbaud. System adoption was low and so was the confidence in how the software managed their day to day business.

The Solution

Blackbaud CRM Reimplementation

City of Hope embraced a business process and technology assessment which determined a need to reimplement Blackbaud CRM as opposed to just upgrading the system.

Zuri Group lead City of Hope through design sessions for each major functional area of the system. Zuri Group completed appropriate business process changes, system configurations, and custom solutions, which allowed City of Hope to fully realize the potential of Blackbaud CRM.

The Result

Efficiency by Design

City of Hope launched a new version of Blackbaud CRM in under 18 months with unprecedented adoption levels and more confidence in how the system will support their business.

City of Hope has a fully-optimized Blackbaud CRM implementation and their staff is positioned to take advantage of every benefit of the technology. Design sessions were complemented with full documentation, training, and user acceptance testing.

As a result, staff is well educated and empowered to use Blackbaud CRM at a highly skilled level. The operation has gained efficiency, staff is pleased with the product, and leadership feels confident that City of Hope is well positioned to meet campaign goals.

Zuri Group continues to work with City of Hope for managed services and additional system improvement support.

Related Services

Is your team campaign ready?