P2P FundraisingGamification for Engagement
In 2016, the client brought out a zoo to help kids to live a heart-healthy life and fundraise for their programs. In 2017, they were ready to create a monster.
Every monster starts with powerful and intimidating parts — gamification, personalization, and competition were on the table. Add to that a platform transition from Sphere to Luminate TeamRaiser, and the client was looking at a real Frankenstein. Zuri’s expert lab assistant Molly Kelly was there, as always, to help!
With her team of inspired design wizards and code surgeons, Molly worked with the client and their other vendors to design and build experiences to keep kids engaged and tools to tie them together.
An Immersive Virtual World
The heart of the experience is the Virtual World, a technicolor treehouse where kids can hang out with their monsters and compete with each other.
In the Virtual World, kids can earn points by sending e-cards, watching educational videos, or playing games — customized for the client by Zuri Group!