Give your one-time supporters the opportunity to become a recurring giver. By prompting donors to split their large one-time gift into a smaller recurring gift with the click of a button, you will passively grow your sustainer program. When a supporter goes to make a one-time gift, the upsell lightbox in Luminate Online provides them with an encouraging message and the ability to convert their one-time gift into a recurring gift.
How Will I Use This?
• Include the lightbox on your main giving form
• A/B testing to get an accurate view of your audience’s response
• Annual campaigns focused on sustainer program growth