Performance Analysis for your Donation Forms with Google Analytics and Webmaster Tools
You likely know the highest performing page on your website, but do you know the critical drop point on your donation process? If you shook your head, you’re not alone. We spend so much time designing perfect sites and donation forms, and agonizing over the content that goes on them, yet sometimes we forget to analyze – or even consider the performance of these decisions.
Zuri Group can help you:
• Get insights into your constituents behavior on your website
• Monitor real-time daily, weekly, monthly, or annual progress towards fundraising goals
• React to roadblocks to conversion and respond to new trends like mobile responsiveness
• Clearly communicate information to guide decision making
What We Do
First, we’ll perform an audit on your current process, and design a Google Analytics configuration and solution that is right for you. Using your existing Analytics account (or setting up a new Universal Analytics account for you), we will help verify historic data, set up eCommerce and other advanced tracking, and configure goals and funnels to begin gathering the data needed to make quality improvements.
Next, we’ll provide custom reporting. We can work together to train your team, or can own the process for you – making recommendations for site improvements, A/B experiments, and SEO best practices to ensure that your donation forms are converting.
We’ve helped other nonprofits and we can help you! Contact us today to get started.
Geof Landgraf is our Senior Analytics Architect here at Zuri Group. Google Certified, he’s also a developer on opensource platforms like WordPress, Drupal, CiviCRM, Magento/Prestashop, and premium platforms like Luminate Online, Sphere and NetCommunity. This blend of technical knowledge and online fundraising expertise coupled with his strong SEO/SEM background provides an invaluable resource to many Zuri clients looking for a cohesive digital strategy that includes impactful content, increased visitor conversions, and an improved user experience.