Is CRM Worth the Investment? The results are in.

Building a case to tackle technical debt can be tricky. 

Big shops often plan for a 7-figure (or more) investment, and the fastest way to board approval is some mix of ROI and Total Cost of Ownership. Our analysis of 80 universities, over a 20 year period, highlights the positive impact that CRM has on the bottom line. CRM shops raised more money and at a faster rate than those who hadn’t replaced their aging databases.

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