It’s no secret that there is a correlation between giving trends and generations. The Greatest Generation, Baby Boomers, and GenXers are in their prime giving years. The longevity of their career and time in the workforce have allowed them to allocate savings, achieve...
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Here’s Why Your Nonprofit Needs a YouTube Channel
YouTube should be a part of your digital strategy, which means that your nonprofit needs a YouTube channel. If you just heard an internal record-scratching sound and thought ‘We really don’t have the budget, the time, or the experience to create video...
Read moreWhat Your Nonprofit Needs to Know About Using the Instagram ‘Donate’ Sticker
Unless you’ve been taking a social media break, you’ve probably heard the news that Instagram’s new ‘Donate’ sticker is here. This is great news for nonprofits as it opens up another fundraising stream, allowing your supporters to...
Read moreDIY Fundraising: Getting the Most from Your Program
Technically a subset of peer-to-peer fundraising, DIY fundraising is one of the fastest growing types of fundraising programs. DIY fundraising does not (and should not) replace your signature events or your capital campaigns – but it is another great option in...
Read moreLet Your Donors Feel the Love
Unpopular opinion: I really love Valentine’s Day. Okay, yes – it is a manufactured, over-commercialized, greeting card holiday – but it’s also an opportunity to let the people who matter to you know that you’re thinking about them. I don’t know about you, but with the...
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