Have you seen Spectre, the newest 007 edition? It’s great fun. As with recent Bond films, technology and data play an increasingly important role in achieving success. Sound familiar? I had an “aha” moment during the film that the great and vital coupling of 007 and Q...
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3 Glimpses at New Advancement Technology Survey Data
EverTrue and Zuri Group partnered this fall to conduct a survey of advancement professionals to understand current sentiment about the advancement technology landscape. It’s a big study, with dozens of questions and hundreds of respondents. We are just getting started...
Read moreSubtle Clues to Leverage for Gift Administration
On the surface, JP Morgan’s new $10,000,000 cap for accounts in their private banking area seems like an issue only for the 1%, but philanthropy, of course, is affected substantially by this group. So, their banking issues are our philanthropy issues. And, this...
Read moreThe Data-Driven Advancement Shop
We frequently speak of fundraising as being all about people and relationships, and yet we sometimes don’t afford the people inside our organizations the same level of consideration we do our donors and prospects. As data becomes increasingly important to our efforts...
Read moreDriven Mad by Over-Segmentation Part 3: A Data-Driven Alternative
In the first two installments (scroll down to see previous posts) of this “trilogy” on segmentation in direct mail fundraising, I discussed the basic objectives underlying segmentation, listed some of the challenges and limitations created by typical (often overly...
Read moreThe Death of the Cost-Per-Dollar-Raised Performance Metric
It was only because of the various philanthropy news subscriptions I maintain that I became aware of something we ought to be seeing as a game-changing occurrence in the advancement business. In this public letter, the very leaders of the very organizations that...
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