We are barreling toward Black Friday and the heralding of all things Christmas and Holidays, which means one thing: we have expectation management problems. Now, this article isn’t about keeping up with the Jones’ and parents buying their kiddos an iPhone...
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Donors & Beneficiaries: Finding an Ethical Middle Ground in Fundraising
When I was in college, I had the opportunity to interview the director of a large museum in our area. One of the questions I asked was “What is the most difficult issue you face in your position?” and his answer has stuck with me all these years later....
Read moreThe Importance of Balance
As I reflect on the past 12 years of my non-profit technology career, and more specifically the last four years at Zuri Group, I am struck by the similarities found in both the Higher Education Advancement and Healthcare fundraising spaces: specifically, the question...
Read more5 Things to Know About the TeamRaiser/Facebook Fundraiser Integration
In case you aren’t aware, Blackbaud has rolled out their TeamRaiser/Facebook Fundraiser integration, and it is now available to U.S. Luminate Online customers. If you’d like to see a recorded webinar getting more details on this offering, you can watch it here....
Read moreUse Google Analytics to Make Your Data Work for You
Custom Campaign Tracking and Donor Audience Segmentation are two powerful tools in your Google Analytics toolbox that you can leverage to improve the visitor experience on your website and create better campaigns. Custom Campaign Tracking appends inbound links to your...
Read moreFiscal Year End Tips for a Brave New World
This year seems a bit different for many in the advancement operations business around the U.S. Volume seems lower, as supported by this helpful if a bit depressing NonProfitTimes piece. In addition, certain giving areas –athletics in higher education for instance–...
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