I attended Google’s big Cloud Next ‘19 Conference in San Francisco this April and took notes on the exciting news to come out of the conference that nonprofit organizations should know about. Before getting into the biggest news, releases or keynotes, or some of the...
Read moreThe latest in Analytics
Use Google Analytics to Make Your Data Work for You
Custom Campaign Tracking and Donor Audience Segmentation are two powerful tools in your Google Analytics toolbox that you can leverage to improve the visitor experience on your website and create better campaigns. Custom Campaign Tracking appends inbound links to your...
Read moreAnalytics: Simple Campaign Tracking
Time to get that Campaign tracking! Is your inbound traffic a mixed bag? Are you having trouble attaining (and retaining) qualified site visitors? Content writers, email creators and social posters- there is an invaluable bulletproof tool in the Analytics toolbox:...
Read moreSegmenting Donor Audiences: Isolate and examine subsets of your data to improve conversion
Segmenting lets you isolate and analyze subsets of data so you can examine and respond to the component trends in your organization’s traffic. For example, if you find users from a particular geographic region or traffic referrer are no longer donating or registering...
Read moreMajor Changes to Google Ad Grants: What Nonprofits Needs to Know
What does this mean? In short: The changes mean that nonprofits must operate and optimize their Google Ad Grants accounts like a real search marketer. The new policies go into effect on January 1, 2018 Maintain a 5%+ CTR, or risk Google Ad Grants Account...
Read moreIntelligence Driven Donation Form Design
Performance Analysis for your Donation Forms with Google Analytics and Webmaster Tools You likely know the highest performing page on your website, but do you know the critical drop point on your donation process? If you shook your head, you’re not alone. We spend so...
Read more