We frequently speak of fundraising as being all about people and relationships, and yet we sometimes don’t afford the people inside our organizations the same level of consideration we do our donors and prospects. As data becomes increasingly important to our efforts...
Read moreDriven Mad by Over-Segmentation Part 3: A Data-Driven Alternative
In the first two installments (scroll down to see previous posts) of this “trilogy” on segmentation in direct mail fundraising, I discussed the basic objectives underlying segmentation, listed some of the challenges and limitations created by typical (often overly...
Read moreThe Death of the Cost-Per-Dollar-Raised Performance Metric
It was only because of the various philanthropy news subscriptions I maintain that I became aware of something we ought to be seeing as a game-changing occurrence in the advancement business. In this public letter, the very leaders of the very organizations that...
Read moreThe Top 3 Things You Need to Do to Smooth Your CRM System Implementation
Is there a CRM system implementation in your future? Here are our top three recommendations for how you and your team can ensure a smoother ride. #3: Don’t overlook change management What? Change management? That fluff? Come on, we’re all adults here. We’re all...
Read moreDriven Mad by Over-Segmentation, Part 2: Basic Principles of Sound Segmentation
In my first post on this topic I discussed common approaches to direct mail fundraising segmentation, and posited that we ought to step back and consider these two fundamental questions: Do we really know whether we’re getting meaningful ROI on our segmentation? Are...
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