Prospecting StrategiesMassachusetts Institute of Technology
Prospecting strategies for its $5 billion campaign needed innovation.
Zuri listened, learned about the great work being done at MIT and identified opportuities for growth. In particular, a strategic information management environment could be built upon the very strong team.
Since Zuri’s recommendations, MIT has re-oriented its efforts towards engaged strategies. The addition of a leader to own the data and the cultural shift is guiding MIT toward an even stronger prospecting effort.