Prospecting Strategies

Massachusetts Institute of Technology
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The Problem

Old Methods
Prospecting strategies for its $5 billion campaign needed innovation.

The Solution

Growth
Zuri listened, learned about the great work being done at MIT and identified opportuities for growth. In particular, a strategic information management environment could be built upon the very strong team.

The Result

Engaged Strategies
Since Zuri’s recommendations, MIT has re-oriented its efforts towards engaged strategies. The addition of a leader to own the data and the cultural shift is guiding MIT toward an even stronger prospecting effort.

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