P2P Fundraising and Luminate Online

Heart and Stroke Foundation of Canada

A Technical and Strategic Partnership

Heart and Stroke Foundation of Canada uses Luminate Online to support their robust peer-to-peer fundraising programs. Zuri Group acts as technical lead for strategy, implementation, and custom development to ensure the programs run smoothly and the technology in place supports program success.

These fundraising sites combine multiple Luminate TeamRaisers, Pagebuilder, and custom tools to provide a clean user experience, accessible fundraising tools, program information, and encouraging incentives. Zuri Group worked closely with HSFC to learn about obstacles and challenges from prior seasons, and developed a strategy to ensure supporters do not encounter similar hurdles.

3,000 Cities
9 provinces
127 TeamRaisers
4 Programs
2 languages

15 Participant Types
Completely Responsive UX

42 TeamRaisers
4,000 Schools
Responsive Participant Center

Integrated CMS and P2P Sites
Province and City Search
Bilingual Social Share

DIY Fundraising
Seamless Participant Management

Ride for Heart

This program allows you to Ride, Run or Walk on the traffic-free Gardiner Expressway in the heart of Toronto while raising money for Canadian research funded by Heart & Stroke. For FY18, Zuri Group implemented a brand new design for the Ride fundraising site, complete with half-width images and completely responsive behavior.

The registration process offers a toggle between Ride, Run and Walk to organize 15 different participant types.

Jump Rope for Heart

Imagine kids skipping and playing with their classmates as they celebrate raising funds for critical research. That’s Jump Rope for Heart. At least part of it.

Designed for students in elementary school, Jump Rope for Heart offers much more than a great day of fun. We also help to:

  • Motivate kids to get active.
  • Reinforce healthy habits like healthy eating and physical activity.
  • Teach the importance of social responsibility and helping others in the community and across Canada.
  • Empower kids to make a difference by supporting a good cause.
  • Boost school spirit.

Thanks to the support of parents, teachers and principals, Jump’s popularity continues to grow. Close to 4,000 schools across Canada will embrace Jump Rope for Heart. And the program is building to 1 million kids Jumping this year alone.

Using participant types to manage school involvement

The Jump Rope for Heart program has prize-awarded schools and some schools who don’t participate in the prize incentive offerings. In order to track individual fundraisers based on prize vs. no-prize, Zuri Group created a custom solution to show/hide participant types based on school name. These participant types support back-end tracking and front-end communication to ensure that each fundraiser receives the appropriate information based on their school’s participation. All 42 TeamRaiser sites include all available participant types. Custom code determines what is displayed on the front-end based on school name.


P2P Canvass

When you join Heart & Stroke Canvass, you do so much more than ask for donations. Every dollar you raise, every person you reach, and every heart you inspire helps save lives and support families in your own community, and across Canada.

Province and City Search

P2P Canvass includes over 40 TeamRaisers to help organize participants based on HSFC Area Office. Users are presented with a Province drop-down and city search/select option to seamlessly direct them to the appropriate TeamRaiser.

Bilingual Social Share

French and English are both critical for the P2P Canvass audience. Zuri developed a social share tool in both languages, so participants can share with confidence that their message will be received.


My Own Fundraiser

My Own Fundraiser allows you to get behind a cause that touches all Canadians by creating a fundraiser in support of Heart & Stroke. Being part of any fundraiser is rewarding. But when you create that fundraiser and it reflects your personality and passion, it’s sheer magic!

Triggered campaign mailings based on custom event date

Zuri Group worked with HSFC to build and configure triggered emails to deploy based on a user’s pre-set event date. At the time of registration, and the creation of the fundraiser, users are allowed to provide event date details. These fundraisers will receive an email communication X days, X days and X days before the date the provided.

User Migration

HSFC’s My Own Fundraiser program is based on a do-it-yourself model. This site remains active 365 days a year. HSFC creates a fresh fundraising site each year to support fiscal year reporting. There are times where a fundraiser is created on the MOF website, weeks or days before the site is scheduled to shut down and the new site is scheduled to launch. Rather than requiring the fundraisers to re-register and create their event on the new site, HSFC and Zuri Group work to seamlessly migrate these users from the old site, to the new site, without the end-user ever made aware of the switch. This is done through the back-end management tools and a series of link redirects to ensure users land on the correct site when the go to manage their fundraiser.

Custom Badges on Personal and Team Pages

In addition to the standard badges for dollars raised, Zuri Group developed custom badges for emails sent. The custom badges have complete flexibility for display. HSF chose to add to the personal and team pages for this event.

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