WordPress + Salesforce = Results

CoAction
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The Problem

CoAction provides group purchasing discounts to participating nonprofit members. Membership is free and gives access to the volume discounts that large, for-profit companies enjoy.

CoAction was struggling to communicate their mission, engage their audience effectively, and administer their program effectively. Systems were not connected, resulting in poor usability and inefficient use of staff time.

The Solution

Zuri Group completely re-engineered CoAction’s member operations.

The solution included a new website design, fully responsive WordPress build, and Salesforce Enterprise implementation with custom API processes.

The Result

Improved user experience, streamlined administration:
Custom algorithms display conditional content from Salesforce, including members and vendor information.
MailChimp for Salesforce email app, with campaign list segmentation
Integrated Salesforce Login and Password Reset functions

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