P2P Fundraising Games

American Heart Association

In 2016, the American Heart Association brought out a zoo to help kids to live a heart-healthy life and fundraise for their programs. In 2017, they were ready to create a monster.

Every monster starts with powerful and intimidating parts — gamification, personalization, and competition were on the table. Add to that a platform transition from Sphere to Luminate TeamRaiser, and AHA was looking at a real Frankenstein. Zuri’s expert lab assistant Molly Kelly was there, as always, to help!

With her team of inspired design wizards and code surgeons, Molly worked with AHA and their other vendors to design and build experiences to keep kids engaged and tools to tie them together.

THe virtual world


The heart of the experience is the Virtual World, a technicolor treehouse where kids can hang out with their monsters and compete with each other.

In the Virtual World, kids can earn points by sending e-cards, watching educational videos, or playing games — customized for AHA by Zuri Group!


Check it out in action!

Behind the scenes

It’s data that keeps this monster animated, and that’s where Zuri Group developers shine.

Custom APIs were built for Luminate Online and other third-party vendors to create leaderboards that gamify challenges and keep students engaged to ensure campaign success.

With Google Analytics and our own custom reporting and tracking running under the hood, we can keep improving this program year after year.

Could your engagement use a boost?