Performance Dashboards

American Heart Association

The Problem

Data Overload

Executive leadership at American Heart Association was struggling to understand how fundraising events were performing at a strategic level. The team had sophisticated metrics and mountains of data, but needed a way to organize, present, and compare.

The Youth Market program is tracked using a variety of data sources. AHA needed to unite all these systems in order to accurately compare current progress to event goals. Most importantly, the team needed a way to visualize the results in order to support strategic decision-making.

The Solution

Executive Dashboards
Zuri Group developed a creative reporting solution, tailored for AHA needs. The dashboard accepts data from several different systems, manually and scheduled nightly updates. Zuri Group hosts the data on our servers and presents dashboard reporting with drill down capability. Reports are user-friendly, easy to digest, formatted for iPad.

The Result

Clear Direction
AHA executives can easily understand how the organization is performing in relation to goals, and has the information to make educated, data-based decisions.
Working with Zuri Group has enabled us to understand our data more quickly, consume the information more broadly and ultimately make better decisions about our business. Mark Love

National Director Annual Campaign & Development Operations, American Heart Association

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