Performance DashboardsAmerican Heart Association
Executive leadership at American Heart Association was struggling to understand how fundraising events were performing at a strategic level. The team had sophisticated metrics and mountains of data, but needed a way to organize, present, and compare.
The Youth Market program is tracked using a variety of data sources. AHA needed to unite all these systems in order to accurately compare current progress to event goals. Most importantly, the team needed a way to visualize the results in order to support strategic decision-making.